Aurora Dedicated Breast MRI to be showcased at Komen Tidewater Race for the Cure

ALLIANCE IMAGING AND AURORA TO SHOWCASE DEDICATED BREAST MRI AT SUSAN G. KOMEN RACE

This new, life-saving technology will be on display in the vendor area at the upcoming Komen Tidewater Race for the Cure.

NEWPORT BEACH, CALIF. -- Oct. 7, 2010 -- Residents of the Virginia Beach, Va., area will soon be able to see firsthand one of the most sophisticated technologies available for the detection and treatment of breast cancer.

Alliance Imaging, the largest provider of advanced outpatient diagnostic imaging services in the United States, will exhibit the Aurora® Dedicated Breast MRI System on Oct. 16 at the Komen Tidewater Race for the Cure at 31st Street Park in Virginia Beach. Attendees are invited to tour the unit and learn about the importance of breast MRI in the early detection of breast cancer.

Alliance already offers this breakthrough imaging technology at hospitals across the country, and is partnering with Aurora to demonstrate the system to healthcare providers in the Virginia Beach area.

"We look forward to sharing all the benefits of the Aurora system with the Virginia Beach community," says Michael Frisch, president of Alliance Imaging. "The Aurora Dedicated Breast MRI System is the only FDA-cleared, truly dedicated and truly integrated breast MRI system currently available. Unlike conventional whole-body MRI systems, the Aurora system is designed from the inside out, specifically for breast anatomy. That means a clearer, sharper, more clinically useful image -- faster."

Breast MRIs can help detect lesions that mammograms miss. According to the American Cancer Society (ACS), the two tests together give doctors a better chance of finding breast cancer early in high-risk women, when it is easier to treat and the chance of survival is greatest.

In 2007, the ACS published new guidelines recommending that women with an especially high risk for breast cancer augment their annual mammogram with breast MRI. These guidelines apply to an estimated 1.4 million to 1.6 million women in the United States. In addition, while it is recommended that all women begin mammograms at age 40, the ACS recommends that high-risk women begin getting breast MRIs and mammograms at age 30.

For details on the Komen Tidewater Race for the Cure event, or to register online, visit www.komentidewater.org.

ABOUT ALLIANCE IMAGING

With more than 1,000 hospital and other healthcare clients in 46 states, Alliance Imaging is the nation’s largest provider of advanced outpatient diagnostic imaging services focusing on MRI, PET/CT and CT. Alliance Imaging is a division of Alliance HealthCare Services (NYSE: AIQ), which also offers radiation therapy services through its Alliance Oncology division.

Alliance operates 478 diagnostic imaging systems throughout the United States. In addition to offering mobile MRI and mobile PET/CT services, Alliance is one of the leading operators of fixed-site imaging centers with 120 locations across the country. For more information, visit www.allianceimaging.com.

ABOUT AURORA IMAGING TECHNOLOGY, INC.

Aurora Imaging Technology, Inc., is a private company based in North Andover, Mass., committed to expanding the fight against breast cancer. Aurora strives to manufacture the highest-quality and most cost-effective breast MRI solutions, and partners with a growing number of the nation's finest breast care centers to provide the ultimate in the detection, diagnosis, biopsy and management of breast cancer.

The Aurora Breast MRI System is in clinical use at a rapidly growing number of leading breast care centers in the United States, Europe and Asia. To find an Aurora Dedicated Breast MRI System near you, visit www.auroramri.com.