1. Age
1. Under 20
2. 20-30
3. 30-40
4. 40-50
5. 50-60
6. Somewhere happily over 60
2. Sex
1. Male
2. Female
3. Do you have children?
1. Yes
2. No
4. Annual Household Income
1. Under $50,000
2. $50,000 to $100,000
3. $100,000 to $250,000
4. $250,000 to $500,000
5. $500,000 to $1,000,000
6. Over $1,000,000
5. Home owner?
1. Yes
2. No
6. Approximate home value?
1. $100,000
2. $200,000
3. $300,000
4. $400,000
5. $500,000 to $1,000,000
6. Over $1,000,000
7. Own a second home?
1. Yes
2. No
8. Where do you live in Virginia?
1. Richmond and Central Virginia
2. Tidewater and Peninsulas
3. Northern Virginia
4. Southern Virginia
5. Shenandoah Valley
6. Western Virginia
7. Other
9. Marital Status?
1. Single
2. Married
3. Divorced
4. Alternative arrangements
10. Occupational field
1. Manufacturing
2. Education
3. Media
4. Law
5. Transportation/Tourism
6. Trade/craft
7. Medicine
8. Retired
9. Finance, banking, financial services
10. Financially Independent
11. Other
11. Level of education
1. Some college, Bachelor of Life
2. Bachelor's degree
3. One postgraduate degree
4. Multiple degreed scholar
12. What airport do you find you use the most?
1. Private field
2. Dulles
3. Reagan
4. Richmond International
5. Norfolk International
6. Roanoke
7. Charlottesville
8. Newport News Patrick Henry
13. What kind of car brand describes your personality most?
1. Mercedes
2. VW Beetle or Mini
3. Any Toyota
4. BMW
5. Chrysler Town & Country or other minivan
6. Jeep Wagoneer or other SUV
7. Buick Roadmaster-type 'country club' woodgrainer
14. What would describe your favorite evening social drink?
1. Funky martini on the town
2. Jack Daniels by fire
3. Canadian Club at the Greenbrier
4. Virginia Gentleman
5. Beer anywhere
6. Margarita in Key West
15. What is your favorite sporting activity?
1. Saturday at golf course
2. Tennis in afternoon
3. Walking
4. Jogging
5. Health Club workout
6. Hunting
7. Sailing/boating
8. ACC, beer and television
16. How did you discover Virginia Living?
1. Friend mentioned it
2. Doctor's office
3. Radio ad
4. Newsstand
5. Hotel
6. TV ad
7. Relocation kit
8. Gift subscription
9. Other
17. How long do you keep the issue?
1. Read immediately and pass on
2. Keep on coffee table until next issue
3. Keep in collection
18. How much time do you spend with Virginia Living?
1. 1 hour or less
2. Two hours
3. Three hours and up
4. Keep it around permanently
19. Do you use Virginia Living's advertisements to help you in shopping?
1. Never
2. Sometimes
3. Occasionally
4. Often
20. How far will you travel to visit Virginia towns and cities?
1. One hour drive
2. Two hour drive
3. Three hour drive
21. What accommodation might describe your hotel/vacation style?
1. Extreme Sports Resort in New Mexico
2. Luxury hotel weekends at Hay Adams
3. Weekend trips with Homewood Suites
4. Week vacations at Outer banks, Sandbridge
5. Quick trips to Hip hotels in Vegas, South Beach
6. Bargain package on Orbitz or Travelocity
7. Grand European tour
22. What category of advertising do you enjoy reading?
1. Real estate
2. City pages
3. Home and Garden
4. Health and Beauty
5. Fashion
6. Exchange Classifieds
23. Please tell us anything about the magazine that you would like:
24. How long have you been reading Virginia Living?
1. A year or less
2. 1 to 2 years
3. 2 to 3 years
4. more than 3 years
25. Are you a Virginia Living subscriber?
1. Yes
2. No
26. If so how long have you been a Virginia Living subscriber?
1. A year or less
2. 1 to 2 years
3. 2 to 3 years
4. More than 3 years
27. How did you subscribe to the magazine?
1. By mail-in card
2. By phone
3. Via VirginiaLiving.com
4. received a gift subscription
28. If you have ever been a Virginia Living subscriber in the past, and then allowed your subscription to lapse, please tell us why:
1. Too expensive
2. Didn't like the content
3. Not sure
4. Other reason. Please Specify ____
29. If you buy or have bought the magazine in a store, please tell us in which store:
1. Any airport book store
2. Barnes & Noble
3. B Dalton Booksellers
4. Blockbuster Video
5. Books A Million
6. Borders
7. Costco
8. Farm Fresh
9. Food Lion
10. Giant Foods
11. Harris Teeter
12. Kmart
13. Kroger
14. Rite Aid
15. Target
16. Waldenbooks
17. Walgreens
18. Wal-Mart
19. Ukrops
20. Other: Please Specify: ____
30. Please tell us what editorial content in Virginia Living appeals to you most:
1. Art
2. Books
3. Click
4. Dining
5. Fashion
6. Feature Stories
7. Food
8. Garden
9. Home
10. Interviews
11. Museums
12. Music
13. Olden Times
14. Postcards
15. Profiles
16. Property
17. Towns
18. Travel
19. Up Front (shorts)
20. Virginiana
31. Have you ever heard or seen any advertising, sponsorship or promotional material for Virginia Living?
1. Yes
2. No
32. If Yes, what was it?
1. Event sponsorship
2. Radio Advertisement
3. Television advertisement
33. What do you like least about Virginia Living? Please Specify:
34. Have you ever advertised in Virginia Living?
1. Yes
2. No
35. Have you ever purchased something from one of our advertisers?
1. Yes
2. No
36. How much time on average do you spend on internet web sites, per day?
1. One hour or less
2. 1 to 3 hours
3. more than 3 hours
37. Have you seen or spent time on the Virginia Living eStore at VirginiaLiving.com?
1. Yes
2. No
38. What is your general impression of the eStore?
1. Favorable
2. Unfavorable
39. Please comment on what you like or dislike about the eStore, or how it could be improved:
40. If you subscribed to Virginia Living through VirginiaLiving.com, how was the experience?
1. Satisfactory
2. Unsatisfactory?
41. If Unsatisfactory, Please Specify:

That's it! We greatly appreciate your help!

Below is contest contact information. Please be assured that we are compiling the income information anonymously, and the name is only necessary for the contest.