Jesse Lee Boland was a burly, alluring con man who, in the 1930s and 1940s, sold spiritual advice to thousands of people. His act was absurd, but popular. A retrospective on on a conjurer who would mess up your mind.

by Dougald Blue

2/15/11 10:33 AM

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'This is Master X'

Photography by Richmond Times-Dispatch

Jesse Lee Boland, also known as "Master X", on one of his WWII-vintage airplanes in Hanover County.

As confidence men go, Jesse Lee Boland was in a league of his own. A self-styled mystic, shaman and healer who lived in and around Richmond until his death in 1962, Boland used a mix of mystery and affability to sell spiritual advice to unlucky or unloved people—and apparently made a lot of money doing so. A large man (he weighed upwards of 400 pounds) with a Van Dyke beard and outsize personality, Boland practiced what he called “hoodoo” at a shop at 510 North First Street in downtown Richmond before later moving to Hanover County, where he kept a small collection of World War II military airplanes. Those who remember his Richmond shop say that powdered cat bones and jars containing dead snakes were on display behind the shop’s front window. And emblazoned on it was the proprietor’s alluring and enigmatic trade name: Master X.

Clients who entered the shop found themselves in a dimly lit, curtained-off area. At some point, Boland, as Master X, would emerge from behind the curtain. He would usually be wearing his favorite regalia—a bright yellow tunic covered by a striking scarlet cape—ready to perform his spiritual act. Writing in the Richmond News Leader in 1946, reporter (and later editor) James J. Kilpatrick wrote that when dressed for work, Boland “looked like Orson Welles made up to play Othello.” Beyond that, nobody really knew quite what to make of the man, and that was part of Boland’s strange charm. “He always told me that he was no more than a spiritual adviser,” says William Robinson, age 91, who would later become a neighbor of Boland’s in Hanover County. “But people said he was many things.” Robinson recalls a friend describing Master X as “a conjurer” with venal intentions, adding: “He’ll mess up your mind in a minute.”

If Boland messed with heads, he apparently did so in an engaging way, because by all accounts he was popular. Boland, who died at age 58, counseled thousands of Richmond-area residents—both black and white—during his life, though he had no formal qualifications. Says Ray Tyson, a pilot who knew Boland, “He was an easy guy to talk to. He seemed to make friends easily.” Richmond newspaper reporters certainly found Boland fascinating, especially when he would call and intone in his deep voice, “This is Master X.” What followed was usually some zany tale that would wind up in the newspaper.

Jesse Lee Boland was a burly, alluring con man who, in the 1930s and 1940s, sold spiritual advice to thousands of people. His act was absurd, but popular. A retrospective on on a conjurer who would mess up your mind.

by Dougald Blue

2/15/11 10:33 AM

Latest Comments

  • Master X Article

    My Son and I went to visit Master X's castle ruins today.

    Did you know about the castle?

    creidhopkins@gmail.com

    Posted by Carroll Reid Hopkins December 18, 2011 18:04:23

  • Master X Article

    Great article! Well written and entertaining.

    Posted by Ruth Winston February 26, 2011 19:35:15

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