Joe Luter III, chairman of Smithfield Foods and scourge of environmentalists and public health advocates, talks about his career and the family pork business he turned into a behemoth. By Richard Ernsberger Jr.

by Richard Ernsberger Jr.

9/25/09 11:47 AM

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In 1936, when the Smithfield Packing Co. was founded, there were four little ham and pork companies in the southeastern Virginia town of Smithfield. Today, there is only one—Smithfield Foods—and there is nothing little about it anymore. Indeed, Smithfield Foods is the largest pork producer and processor in the United States and the world. In the United States, the company has a dominant 26 percent market share (ahead of Tyson and Swift/Conagra), selling fresh pork and processed pork products under various brand names including Armour, Farmland, Gwaltney, John Morrell, Patrick Cudahy and Smithfield Premium. The company processes more than 30 million hogs a year—about 125,000 a day—and its sales in fiscal 2009 (ending last April) were $12.5 billion.

     Joe W. Luter Sr. and his son, Joe W. Luter Jr., started Smithfield, but it was Joe Luter III, the 70-year-old chairman, who turned the company into a behemoth, largely through more than 20 acquisitions over the last 20 years. His father died in 1962, when he was a student at Wake Forest University, and not long after that Luter III took over as company president. He was 26. Three years later, he sold Smithfield to a small conglomerate. Under its control, Smithfield faltered, and Luter III returned to the firm as chief executive officer in 1975. After stabilizing the company, Luter went on a buying spree, buying up several major competitors at mostly bargain prices and turning Smithfield into a processing powerhouse. Over the last decade, he and top management have pushed the business into international markets—chiefly Mexico, China and Eastern and Western Europe.

      The last 12 months have been somewhat tumultuous for Smithfield. First, in December of 2008, workers at the company’s hog-killing plant in Tar Heel, North Carolina (the world’s largest), voted to unionize. Then in February of 2009, the company announced that, aiming to boost productivity, it was closing six processing plants—including one of the firm’s original facilities in Smithfield (one remains). Next came the swine flu scare, which has brought more scrutiny of the company by health officials and environmentalists who have long decried the health dangers of large-scale hog farms. Robert Kennedy Jr. has been a longtime critic of Luter III and the processed pork industry. Luter III is used to hearing criticism and shrugs most of it off with his plain-spoken manner, sometimes reminding people (via the old folk tale) that men who die with no enemies did not do much with their lives.

Joe Luter III, chairman of Smithfield Foods and scourge of environmentalists and public health advocates, talks about his career and the family pork business he turned into a behemoth. By Richard Ernsberger Jr.

by Richard Ernsberger Jr.

9/25/09 11:47 AM

Latest Comments

  • Pagan Hams

    I bought one today at Shoppers.

    Posted by Ron December 17, 2011 18:56:00

  • Pagan ham

    Is Pagan ham a country ham? I am not looking for a ham like prociutto or the Smithfield ham which does not need cooking. Thank you.

    Posted by Constance Worzask April 21, 2011 15:20:39

  • Pagan Ham in California

    I lived in Norfolk, VA several years ago and Pagan was the only hame to buy. Does anyone know if anyplace in Calif. sells them.

    Posted by Kathy January 16, 2011 16:59:13

  • Pagan hames

    Smithfield bought Gwaltney, and the Pagan ham is now under Gwaltney instead of Smithfield. Found this out from a butcher in Hampton when visiting my folks and found one.

    Posted by Joy December 25, 2010 14:38:22

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