For more than three decades, Theatre IV has put energetic actors in vans and sent them across the state, and across America, to wow schoolchildren with familiar tales, historical narratives and holiday specials—this year, more than 1,000 performances in 34 states.

by Caroline Kettlewell

1/6/10 11:59 AM

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Catey Owen

Catey Owen

When Bruce Miller and Phil Whiteway founded Theatre IV in Richmond in 1975, its home was a secondhand van. Friends who had met on the stage as students at the University of Richmond, Whiteway and Miller pooled their modest resources to launch an ambitious dream—a professional theater program devoted to young audiences and that could travel to schools and regions with no local theater of their own. “We could come up with a few thousand dollars for a beat-up van, and our theater company could live out of that van,” says Miller, recalling Theatre IV’s original plan.

In a “how-it-all-began” story straight out of a Rooney-Garland musical—“Say, gang, wouldn’t it be swell to start a theater company!?”—Theatre IV was born on the road with a production of Br’er Rabbit. It premiered in the Halifax High School gymnasium. “We had six people in that cast, jammed in that little van,” says Whiteway. The school paid about $150 for the show.

As it turned out, a production company that fit in a van was a good model for schools. Here was a small troupe that could arrive on time, perform and depart in under two hours, and stage itself in just about any kind of venue—the gym, the cafeteria—and still bring live professional theater to the students. “We said, ‘Give us a place, give us some electricity, and we can bring this program into your school,’” says Whiteway. “And the schools, once they had us, they wanted us to keep coming back.”

Nearly 35 years later, with Miller and Whiteway still serving, respectively, as artistic and managing directors, Theatre IV is an acclaimed Richmond cultural institution—winner of multiple accolades and awards—and housed in the historic and beautifully restored Empire Theatre on Broad Street, where it has helped to turn a blighted area into an arts destination. From its minimalist origins, the operation has grown into a polished professional theater company, enjoying annual revenues of more than $3 million for the past decade, employing hundreds of actors—recruited by national casting calls—and staging lavish productions at the Empire of family favorites such as The Wizard of Oz, Annie, Beauty and the Beast and The Sound of Music. Over the years, Theatre IV has performed at the Kennedy Center, the Smithsonian and the Pentagon, and it holds an annual residency in New York. Miller and Whiteway attribute such a long record of growth and success to careful governorship by the nonprofit’s board and to a mission that focuses not only on the arts but equally as well on education, children’s health and community leadership. “We wanted to be the theater the community needed us to be,” says Miller.

For more than three decades, Theatre IV has put energetic actors in vans and sent them across the state, and across America, to wow schoolchildren with familiar tales, historical narratives and holiday specials—this year, more than 1,000 performances in 34 states.

by Caroline Kettlewell

1/6/10 11:59 AM

Latest Comments

  • Re: Remarks on Article about Theatre IV

    On behalf of the administrative and artistic staff here at Theatre IV, I would like to express how Caroline Kettlewell wonderfully and precisely captured the history, mission and life of a theatre company that was inaugurated back in 1975 by a pair of gentlemen, whose sensitivity to bringing live theatre to children across this vast nation, has benefited the lives of others in ways that are not always visible.

    Moreover, throughout her article, Ms. Kettlewell communicates the important role that Theatre IV plays in reinforcing the lessons taught in the classroom by bringing the lives of those studied to life. Udoubtedly, this medium serves as an effective tool to enable students to better understand and make sense of what they are required to learn in school. It does so in a very fun, enthusiastic manner. In effect, it allows children to develop a greater appreciation for and pride in their history, culture and American heritage.

    Posted by Anonymous January 12, 2010 17:29:56

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